PETRONAS Lubricants to Showcase Innovations at Automechanika Frankfurt 2026

PETRONAS Lubricants International (PLI) is set to participate in Automechanika Frankfurt from September 8 to 12, 2026, at Hall 12, Stand C51. The event will provide an opportunity for the brand's management and international experts to engage with media and industry professionals, showcasing the latest advancements in fluid technology.

Details of PETRONAS' Presence at Automechanika Frankfurt

During the September 8 to 12, 2026 timeframe, PLI will have a dedicated space at Automechanika Frankfurt, a key international fair for the automotive aftermarket sector. Attendees are encouraged to visit the stand to learn about the latest innovations from PLI’s brand portfolio and to discuss development strategies for the EMEA region with company executives.

Featured Brands: PETRONAS Syntium, PETRONAS Urania, and SELENIA

At their stand, PLI will highlight updates from three major brands: PETRONAS Syntium, designed for everyday use by motorists and mechanics; PETRONAS Urania, a leading name in the commercial vehicle sector; and SELENIA, a historic Italian brand renowned for automotive lubricants. The expertise driving these product developments will be a focal point of discussions with industry participants.

Keynote Address by Samantha Burello at Automechanika Academy

Samantha Burello, the Regional Head of Marketing, Commercial Excellence & Customer Service EMEA at PLI, will kick off the Automechanika Academy program on September 8 at 10:00 AM. Her keynote, titled "Beyond Lubricants: Much More Than a Product – A Bridge Between Technology, Sustainability, and Customer Knowledge," will explore significant changes reshaping the automotive sector. Topics will include evolving customer expectations, new technologies for engines and vehicles, sustainability initiatives, and shifts in the aftermarket landscape, all while identifying opportunities for the entire supply chain.

One-on-One Meetings with PETRONAS Management on September 8 and 9

On September 8 and 9, attendees can arrange one-on-one meetings with PLI management representatives, including Giuseppe Pedretti, Regional Managing Director EMEA; Samantha Burello; José E. Abascal Di Giulio, Business Head Central & Northern Europe and Export; Nils Schöner, Head of Markets Germany & Austria; and Fausto Lupone, Technical Support Manager & Automotive Sector Expert. Interested parties should respond to the official invitation by August 25, 2026, to secure an appointment.

Key Topics for Discussion at the Fair

PLI's management and international experts will be available to delve into several strategic topics, including how the diversification of propulsion systems is transforming the automotive aftermarket, the role of innovation and advanced technologies in fluid development, market trends, evolving customer needs, and growth opportunities within the EMEA region. Additionally, discussions will focus on integrated approaches that combine research and development, supply chain management, technical support, and specialized expertise to help partners navigate a rapidly changing industry, alongside solutions aimed at sustainability, efficiency, and hybrid and electric vehicles.

Overview of PETRONAS Lubricants International

Founded in 2008, PETRONAS Lubricants International (PLI) is the lubricants manufacturing and marketing division of PETRONAS, a global energy group based in Malaysia. PLI produces and distributes a comprehensive range of lubricants for automotive and industrial applications across more than 100 international markets, with its headquarters located in Kuala Lumpur and offices in cities like Turin, Belo Horizonte, Beijing, and Chicago. PLI also serves as the technical resource behind PETRONAS's partnership with the Mercedes-AMG PETRONAS Formula 1 Team, developing the Fluid Technology Solutions™ that power the Silver Arrows.

FAQs on PETRONAS Lubricants International

When and where is the PETRONAS stand at Automechanika Frankfurt 2026? PETRONAS Lubricants International will be present from September 8 to 12, 2026, in Hall 12, Stand C51 at Automechanika Frankfurt.

Which PETRONAS brands will be featured at the fair? The stand will showcase PETRONAS Syntium, PETRONAS Urania, and SELENIA, covering everyday mobility, commercial vehicles, and the automotive lubricants segment, respectively.

Who will deliver the opening keynote at the Automechanika Academy? The keynote will be presented by Samantha Burello, Regional Head of Marketing, Commercial Excellence & Customer Service EMEA at PLI, on September 8 at 10:00 AM, titled "Beyond Lubricants: Much More Than a Product."

Is it possible to request a meeting with PETRONAS management at the fair? Yes, on September 8 and 9, one-on-one meetings can be arranged with PLI executives like Giuseppe Pedretti and Fausto Lupone by responding to the invitation by August 25, 2026.

When was PETRONAS Lubricants International founded? PETRONAS Lubricants International was established in 2008 and operates in over 100 international markets, with its headquarters in Kuala Lumpur and offices in Turin, Belo Horizonte, Beijing, and Chicago.

What is the relationship between PETRONAS Lubricants International and Formula 1? PLI is the technical partner developing Fluid Technology Solutions™ for the Mercedes-AMG PETRONAS Formula 1 Team, providing customized lubricants, fuels, and transmission fluids for the Silver Arrows.