SPOTICAR Launches New Advertising Campaign Focused on Trust

Poissy, July 23, 2026 – SPOTICAR, the used vehicle brand of Stellantis and a significant player in the European used car market, has unveiled Season 2 of its advertising saga. This new international and omnichannel campaign places trust at the forefront of its messaging, presenting customer promises through cinematic entertainment.

Season 1 "Don’t be brave, be smart" and Achievements

Launched in 2025, the advertising saga "Don’t be brave, be smart" established a bold and distinctive creative territory for SPOTICAR. The campaign successfully increased leads directed to the brand's commercial network and strengthened key brand indicators, including appreciation, awareness, and perceived reliability among European consumers.

"The Feet Escape," SPOTICAR's New Film

With the launch of Season 2 in May 2026 across France, Germany, and Spain, followed by a June rollout in Italy and Austria, and an upcoming summer release in the United Kingdom and the Netherlands, SPOTICAR is taking a further leap by adopting an even more cinematic approach. The new film “The Feet Escape” reinterprets the codes of classic American escape films to convey a straightforward message: compromising on the quality of a used car is never an option, even in the most extreme situations. Through an unconventional scenario, SPOTICAR emphasizes the level of expectations consumers should have when selecting a used vehicle.

SPOTICAR's Network and Customer Guarantees in Europe

In a constantly evolving used car market, SPOTICAR stands out due to the strength of its professional network, which includes 3,000 sales points across Europe. The brand applies high standards of refurbishment and inspection tailored to various vehicle types, offering robust customer guarantees, including coverage for up to 24 months, 24/7 assistance, and a satisfaction guarantee.

Statements from Ana Borsari

Ana Borsari, who has recently been appointed Head of the Used Vehicles Business Unit at Stellantis in Europe, remarked: "Trust, quality, and peace of mind are at the core of every used vehicle purchase. I am pleased that this new campaign brings these fundamental values to life in an original and engaging way, while also enhancing the experience and guarantees that make SPOTICAR a benchmark in the used vehicle market."

Frequently Asked Questions about SPOTICAR and Season 2 of the Advertising Campaign

What is SPOTICAR?

SPOTICAR is Stellantis's brand dedicated to used vehicles, a leading player in the European used car market, with a network of 3,000 sales points across Europe.

When was Season 2 of the SPOTICAR campaign launched?

Season 2 was launched in May 2026 in France, Germany, and Spain, in June 2026 in Italy and Austria, and during the summer of 2026 in the United Kingdom and the Netherlands.

What is the theme of SPOTICAR's film "The Feet Escape"?

"The Feet Escape" is SPOTICAR's new advertising film that reinterprets the codes of classic American escape films to highlight that the quality of a used car should never be compromised, even in extreme situations.

What guarantees does SPOTICAR offer when purchasing a used car?

SPOTICAR provides a warranty coverage of up to 24 months, 24/7 assistance, and a satisfaction guarantee, alongside high standards of refurbishment and vehicle inspection.

What results did the first season of the campaign "Don’t be brave, be smart" achieve?

Launched in 2025, the first season increased leads sent to SPOTICAR's commercial network and strengthened brand indicators related to appreciation, awareness, and perceived reliability.

Who is Ana Borsari?

Ana Borsari is the recently appointed Head of the Used Vehicles Business Unit at Stellantis in Europe, who publicly commented on the launch of Season 2 of the SPOTICAR campaign.