Ferrari Luce Faces Criticism, But Orders Are Already Booked Until the End of 2027
Ferrari's first production electric vehicle has sparked one of the loudest debates in recent years in the world of sports cars. However, despite the criticism, the manufacturer has already built a portfolio of orders nearly two years in advance.
Ferrari's first production electric vehicle has sparked one of the loudest debates in recent years in the world of sports cars. However, despite the criticism, the manufacturer has already built a portfolio of orders nearly two years in advance.
The most contentious issue has been the car's appearance. Immediately after its presentation, numerous comparisons with mass-market models from other manufacturers appeared on social media. Some commentators even claimed that the car resembles a Toyota more than a Ferrari.
The negative reaction from part of the audience also affected the stock market. The day after the debut, the company's shares lost several percentage points in value.
Joining the critics was former Ferrari chairman Luca di Montezemolo. He expressed doubts about the new electric vehicle and stated that the famous Cavallino Rampante logo should not be used on such a model. The ex-head of the company also believes that even Chinese manufacturers are unlikely to want to copy the Luce's design.
Buyers Vote with Their Wallets
Despite the wave of criticism, actual demand tells a different story. According to Bloomberg, all production quotas for the Ferrari Luce are already booked until the end of 2027.
Ferrari CEO Benedetto Vigna reported high interest from both current owners of the brand's cars and new customers. However, the company has not yet disclosed how many electric vehicles it plans to produce annually after the start of deliveries, which is scheduled for autumn.
The announced price of the model is around €550,000, making it one of the most expensive production electric vehicles on the market.
Ferrari Operates by Its Own Rules
The high order numbers have another explanation. Among collectors, there has long been an unwritten rule to buy every new model from the brand, regardless of personal preferences.
For many clients, this is a way to maintain status among the company's priority buyers. This approach increases the chances of gaining access to future limited editions, which traditionally enjoy the highest demand among collectors.
History Has Similar Examples
Skeptical reactions to a new model do not always signal failure. A similar situation arose in 2019 after the presentation of the Ford Mustang Mach-E. At that time, the electric crossover also faced significant criticism for using the legendary Mustang name.
However, the model later became commercially successful and, at certain times, sold better than the classic Mustang with an internal combustion engine.
Whether the Ferrari Luce will follow this scenario will only be clear after the start of deliveries. For now, one thing is certain: the debates surrounding Ferrari's first electric vehicle have not hindered customers from actively placing orders.