Tesla Model 3 starting from €24,990: the new bonus to accelerate the electric transition in Italy

In 2025, Tesla strengthens its commitment to making electric vehicles accessible to a broader audience, focusing on sustainability and innovation. With the launch of the state incentive Electric Vehicle Bonus, the company announces the Tesla Bonus: a direct discount of €4,000 applied to the rear-wheel-drive Model 3. This initiative, which can be combined with government incentives, allows qualified customers to purchase the model starting from just €24,990.

The offer is valid until December 31, 2025, and is applied directly to the purchase price, with no additional requirements. Simply configure the vehicle on the Tesla website to see the immediate discount. As highlighted in the announcement, the goal is to provide tangible savings and promote the spread of 100% electric cars, contributing to the transition towards sustainable energy.

In addition to the initial economic benefit, owning a Tesla means enjoying some of the lowest ownership costs in the market. Maintenance is minimized, no mandatory annual inspection is required, and electricity costs are significantly lower than traditional fuels. The Model 3 offers high performance, advanced technologies, and the highest safety standards, making it an ideal choice for those seeking a reliable and high-performing electric vehicle.

The popularity of the model is confirmed by the data: the Tesla Model 3 is the best-selling electric car in Italy in the first half of 2025. It has played a key role in accelerating the adoption of electric vehicles in the country, thanks to its accessibility, high performance, and technological innovation. Moreover, two of the four models in the Tesla lineup dominate the ranking of the best-selling electric cars.

This promotion is contingent upon the implementation of the operational procedure and the fulfillment of the requirements for state incentives, as provided by the decree of August 8, 2025. Individuals with an ISEE of €30,000 or less can benefit from it, in accordance with applicable regulations.

For details on updated prices, delivery times, and configurations, you can consult the Tesla Design Studio. With this move, Tesla not only makes its vehicles more accessible but also actively contributes to a more sustainable future for mobility in Italy.