2026 Electric Pickup Trucks: Comparison, Prices, and Range

In 2026, the electric pickup truck market in France is notably limited, with only two models officially available for order: the Maxus eTerron9 starting at €62,990 (excl. tax) and the Isuzu D-Max EV from €66,900 (excl. tax). Notably, popular American models such as the Ford F-150 Lightning, Chevrolet Silverado EV, and Tesla Cybertruck are not certified for European roads, making them accessible only through costly grey imports.

The current offering remains narrow yet functional, featuring WLTP ranges from 300 to 430 km while maintaining towing capabilities. This article compares the available models, outlines their prices, and discusses the financial implications compared to equivalent diesel vehicles.

🔑 Key Points

• ✓ Only two models available in France in 2026: Maxus eTerron9 and Isuzu D-Max EV
• ✓ Entry prices range from €62,990 to €105,000 excl. tax depending on the version
• ✓ Eco bonus for commercial vehicles of €3,000 + 100% recoverable VAT
• ✓ Monthly savings of €250 to €300 compared to an equivalent Toyota Hilux diesel over 20,000 km/year

Are Electric Pickups Available in France?

Yes, but the selection is quite limited. As of 2026, only two fully electric pickups are certified and sold through official networks in France: the Maxus eTerron9 (from the SAIC group) and the Isuzu D-Max EV. The KGM Musso EV, a variant of the Rexton, is also available through some dealers. American giants like the Ford F-150 Lightning, Chevrolet Silverado EV, RAM 1500 REV, and Tesla Cybertruck remain unapproved for EU markets and are inaccessible unless imported through grey channels.

Available Models in France for 2026

The Maxus eTerron9 debuted in early 2025 and is currently the most advanced electric pickup on the European market. Offered through Maxus France's network, it features two drivetrain options (2WD and 4WD) and a 102 kWh battery that delivers up to 430 km WLTP.

On the other hand, the Isuzu D-Max EV, launched in mid-2025, marks the first electric 4x4 from a major historic pickup manufacturer. It is designed with professionals in mind, featuring a ladder frame, a towing capacity of 3,500 kg, and a payload of 1 ton. However, its WLTP range is more modest at around 263 km, suitable for local job sites but not for long-distance travel.

The KGM Musso EV (formerly SsangYong) is also available for order, boasting a claimed range of 400 km and an aggressive pricing strategy. Official specifications can be found on the Maxus eTerron9 website for equipment comparisons.

Why Aren't American Electric Pickups Sold in Europe?

Models like the Ford F-150 Lightning, Rivian R1T, Chevrolet Silverado EV, RAM 1500 REV, and Tesla Cybertruck do not comply with European WLTP and R.155/R.156 standards. Their large dimensions (often exceeding 2.10 meters in width and 5.90 meters in length), lack of pedestrian safety compliance, and the cost of meeting regulatory standards make official sales unprofitable for manufacturers.

Some importers offer American electric pickups in France through individual homologation, but costs soar: expect to pay between €110,000 and €140,000 for an imported F-150 Lightning, without a structured after-sales service network.

Real-world Example: Thomas, a 42-year-old mason from Auvergne-Rhône-Alpes, switched from his diesel Toyota Hilux (driving 35,000 km/year) to a Maxus eTerron9 4WD priced at €71,500 (excl. tax). He saves approximately €280 per month on fuel and maintenance. With recoverable VAT and the €3,000 VUL bonus, he offsets the additional cost within 5 to 6 years.

Comparison of the Best Electric Pickups in 2026

The selection is narrowed down to three models: Maxus eTerron9, Isuzu D-Max EV, and KGM Musso EV. American trucks remain out of reach unless specifically imported. The table below summarizes the official WLTP data from manufacturers to help you decide based on your needs.

| Model | WLTP Range | Towing Capacity | Price (excl. tax) | Availability | |---------------------------|------------|------------------|-------------------|--------------| | Maxus eTerron9 4WD | 430 km | 3,500 kg | €62,990 to €71,500| Deliverable | | Isuzu D-Max EV 4WD | 263 km | 3,500 kg | €66,900 | Orderable | | KGM Musso EV | 400 km | 2,000 kg | €55,900 | Orderable | | Ford F-150 Lightning (import) | 515 km EPA| 4,500 kg | €110,000 to €140,000| Grey import only|

(Datas from manufacturers and service-public.fr, 2026 prices excluding bonuses)

Maxus eTerron9: The Most Advanced Electric Pickup in Europe

The Maxus eTerron9 features 430 km WLTP, 325 kW (442 hp) in dual-motor version, and a towing capacity of 3,500 kg. Its DC fast charging reaches 115 kW, allowing a charge from 20 to 80% in about 40 minutes. The bed measures 1.52 m and supports a payload of 620 kg in the 4WD version.

Strengths: Real-world range measured around 340 km in mixed usage, comprehensive standard equipment (12.3″ screen, Level 2 ADAS, 6.6 kW V2L socket), 8-year/160,000 km battery warranty. Weaknesses: Limited service network, unknown residual value.

Isuzu D-Max EV: The First Electric 4×4 Pickup from a Major Brand

The Isuzu D-Max EV emphasizes professional robustness over range. With a ladder frame, permanent 4x4, 1,000 kg payload, and 3,500 kg towing capacity, its specifications are tailored for artisans and farmers. It features a 66.9 kWh battery for 263 km WLTP, translating to about 200 km in real-world loaded conditions.

Strengths: Established Isuzu network (215 points in France), mechanical reliability from the thermal D-Max, preserved wading depth of 800 mm. Weaknesses: Limited range, fast charging capped at 50 kW.

Ford F-150 Lightning: Powerful but Out of Reach in Europe

The F-150 Lightning stands as the global technical benchmark: 580 hp, 131 kWh battery, 515 km EPA (approximately 600 km theoretical WLTP), and 4,500 kg towing. However, without EU certification, importing costs between €110,000 and €140,000, with no manufacturer warranty in Europe. It's reserved for affluent enthusiasts.

Chevrolet Silverado EV and RAM 1500 REV: American Giants to Watch

The Chevrolet Silverado EV (735 hp, 724 km EPA) and RAM 1500 REV (654 hp, 800 km EPA claimed) are not expected in Europe until 2027 at the earliest, and possibly never in their current forms. No official orders can be placed in the French market.

What is the Price of an Electric Pickup and What Aids Are Available?

The starting price for a new electric pickup in France begins at €55,900 excl. tax (KGM Musso EV) and can reach €105,000 excl. tax for a high-end eTerron9 imported in limited quantities. Compared to a Toyota Hilux diesel (priced at €44,000 incl. tax), the upfront cost is significant, but available incentives and tax benefits considerably mitigate this.

Electric Pickup Prices: From €55,000 to Over €100,000

The 2026 pricing structure is as follows (excl. tax, excluding options): KGM Musso EV at €55,900, Maxus eTerron9 2WD at €62,990, Maxus eTerron9 4WD Luxe at €71,500, and Isuzu D-Max EV at €66,900. For imports, the Ford F-150 Lightning ranges from €110,000 to €140,000. As of 2026, no electric Toyota Hilux is available despite repeated announcements.

Ecological Bonus and Professional Aids to Reduce Costs

Electric pickups qualify for the VUL ecological bonus as defined on service-public.fr. In 2026, this bonus amounts to €3,000 for businesses and €4,000 for individuals, subject to income conditions. Craftsmen and companies can recover 100% of the VAT on the purchase (for single or double cab pickups with N1 certification), compared to 0% for standard electric sedans.

Some regions offer additional local bonuses (Occitanie, Normandy), and the bonus for installing a charging station by an IRVE professional can reach €960 through tax credits.

Total Cost of Ownership: Electric Pickup vs. Diesel Over 5 Years

Concrete Example: Thomas, a mason, drives 35,000 km/year. Comparison between Maxus eTerron9 4WD (€71,500 excl. tax) vs. Toyota Hilux diesel (€36,500 excl. tax) over 5 years.

Fuel/Energy Costs Over 5 Years:

• Hilux Diesel: 35,000 km × 9 L/100 km × €1.65/L × 5 years = €26,000
• eTerron9 (home charging at €0.20/kWh, 30 kWh/100 km): 35,000 × 0.30 × €0.20 × 5 = €10,500
• Fuel Savings: €15,500

Overall 5-Year Balance:

• Purchase Overhead: +€35,000 excl. tax
• − €3,000 VUL Bonus
• − €15,500 Fuel
• − €4,500 Avoided Maintenance (oil changes, filters, clutch)
• = Final Net Overhead: €12,000 over 5 years

Over 6 to 7 years of intensive use, the equation shifts entirely in favor of electric vehicles, not to mention access to ZFE zones that are progressively closing to diesel vehicles with Crit’Air 2.

Why Choose an Electric Pickup Over a Diesel?

Electric pickups provide instant torque superior to a V6 diesel (up to 700 Nm from 0 rpm for the eTerron9), a quiet operation essential in urban or residential areas, and guaranteed access to 45 low-emission zones planned in France by 2027. The primary drawback remains range when towing.

Performance: Instant Torque and Preserved Towing Capacity

The notion that electric pickups are "weak in towing" is misleading. Both the eTerron9 and D-Max EV are rated for 3,500 kg towing, comparable to their diesel counterparts. The maximum torque available from the start makes towing a loaded trailer smoother than with a turbo diesel. The trade-off, however, is a reduction in range by 40 to 55% when towing 2 tons, which remains a significant limitation.

Daily Use: Home Charging, Real Range, and Constraints

For a tradesman returning home each evening, charging at home on a 7.4 kW station covers 200 km of range in 8 hours. This eliminates the need for gas station stops and saves time. However, on highways while loaded, planning charging stops approximately every 200 km with an eTerron9 is necessary, which poses a real challenge for long-distance construction trips.

What Changes Compared to a Thermal Pickup?

Annual maintenance costs drop by 60 to 70%: no more oil changes, timing belts, or clutches, and regenerative braking preserves brake pads. The V2L (Vehicle-to-Load) feature of the eTerron9 delivers 6.6 kW at 220 V, transforming the pickup into a construction generator. This is a tangible benefit for construction trades, absent in any diesel model.

Is Buying a Used Electric Pickup a Viable Option?

The used market remains nascent in 2026. On major online sales platforms, there are fewer than 80 active listings in France, primarily consisting of first-hand eTerron9 models with 15,000 to 30,000 km. Depreciation rates reach 20 to 25% after 18 months, which is higher than the average for thermal models.

What Models Can Be Found in the Used Market in France?

On La Centrale and LeBonCoin, listings focus on the Maxus eTerron9 (60% of the used market), with some recent D-Max EVs and rare imported Rivian R1Ts priced above €90,000. Average prices observed: 2024 eTerron9 with 20,000 km between €48,000 and €55,000 excl. tax, D-Max EV between €55,000 and €62,000.

Key Considerations Before Buying a Used Electric Pickup

Three non-negotiable checks: Battery SOH certificate (State of Health, must exceed 90% for a recent used model), history of rapid charging (exclusive DC use can degrade the battery faster), and verification of warranty transfer.