Maserati Unveils New GranTurismo Film Featuring Del Piero

Modena, July 19, 2026 – Maserati has launched a new advertising film featuring Alessandro Del Piero, showcasing the aspirations of Italians while emphasizing a forward-looking vision. This initiative is part of the brand's latest communication campaign, created in collaboration with the creative agency Migrante, and centers around the New Maserati GranTurismo in a symbolic journey through a deserted New York.

Maserati's Campaign: "The Italian GranTurismo: Effortless Luxury Performance"

For over a century, Maserati has embodied beauty, ingenuity, and audacity—qualities the Modena-based company believes are unmatched. The new campaign intertwines two parallel narratives: the brand's resurgence with an updated vehicle lineup and its ambition to excel globally, alongside the Italian passion for sportsmanship. The slogan chosen to encapsulate this identity is "The Italian GranTurismo: Effortless Luxury Performance", highlighting attributes such as comfort, driving pleasure, and performance that Maserati champions.

Del Piero Takes the Wheel in a Silent New York

Alessandro Del Piero, former captain of Juventus and the Italian national team, lends his presence to the film, which debuted on July 19, 2026, across the brand's digital and social media channels. The film portrays a journey through a quiet, suspended New York—devoid of dialogue, relying solely on the road, the engine's sound, and the focus of the driver, who is headed to New Jersey. The narrative unfolds entirely through visuals, allowing the vehicle and the act of driving to convey the brand's message.

The New Maserati GranTurismo Takes Center Stage

At the heart of the film is the New Maserati GranTurismo, a model that the brand describes as embodying the essence of Maserati itself—a blend of comfort, driving enjoyment, and performance. The car navigates the iconic New York skyline, accompanied by the roar of the V6 Nettuno engine, a 100% Maserati powerplant that incorporates technologies derived from Formula 1. Additionally, the GranTurismo is available in an all-electric version, the GranTurismo Folgore, marking the brand's first foray into electric vehicle technology.

AI Technology Shapes the Film's Production

A distinctive feature of this production is its creation entirely with AI technology, enabling Maserati to visualize a deserted and suspended New York without the constraints of traditional large-scale production. The chosen sequence premiered on the evening of July 19, 2026, simultaneously on the brand's official digital and social channels.

Del Piero Reflects on His Role

Alessandro Del Piero shared his thoughts on participating in the project, stating, "The journey of the New GranTurismo in a silent New York made me think about what pride means, a symbol. Like wearing the blue jersey in front of the entire world. I am grateful to Maserati for envisioning this path that goes straight to the heart: only a brand that has made beauty and courage its history could inspire it. Great achievements are also prepared when you are not on the field."

Maserati's Vision for the Future

Cristiano Fiorio, Maserati's Chief Marketing Officer and BOTTEGAFUORISERIE General Manager, remarked, "One can always look at what is lacking, but at Maserati, we live by vision and positivity for what is to come. In 112 years of history, we have written memorable pages in automotive production and motorsport. We are not just dreamers; we make dreams real. This is why we wanted to pay tribute to Italy, to craftsmanship and Italian excellence, to those who have brought us joy in the past and to those who can look to the future to achieve more significant milestones."

Maserati's Current Lineup

Maserati's current range includes the Grecale SUV, the GranTurismo, and the GranCabrio, all characterized by refined materials and exceptional technical solutions. These models are available with a 4-cylinder hybrid engine (on Grecale) or V6 gasoline with both rear and all-wheel drive options. The full electric lineup features the Grecale Folgore, GranTurismo Folgore, and GranCabrio Folgore. At the top of the range is the MC family, which includes the coupe MCPURA and the convertible MCPURA Cielo, both powered by the V6 Nettuno engine. The commercial offerings also include the Maserati GT2 Stradale, a street-legal version of the GT2 race car, and the Maserati MCXtrema, a limited series of just 62 units designed exclusively for the track. Furthermore, the brand is present in over 70 international markets.

Where to Watch the Film

The film is available on Maserati's official digital and social channels starting July 19, 2026. This campaign is part of the brand's communication strategy aimed at strengthening the connection between Maserati's identity and Italian excellence worldwide, focusing on an emotional narrative rather than technical or commercial content.

Frequently Asked Questions about Maserati GranTurismo and the Film with Del Piero

What is Maserati's film "The Italian GranTurismo"?

It is the film that launches Maserati's new communication campaign, produced in collaboration with the creative agency Migrante and presented on July 19, 2026. It depicts a symbolic journey in New York with the New Maserati GranTurismo as the protagonist, representing Italian excellence worldwide.

Who stars in the new Maserati film?

The star is Alessandro Del Piero, who drives the New Maserati GranTurismo through a silent and deserted New York in the film.

Which Maserati model features in the film?

The featured vehicle is the New Maserati GranTurismo, powered by the V6 Nettuno engine and also available in a 100% electric version called GranTurismo Folgore.

How was the Maserati film with Del Piero produced?

The film was produced entirely with AI technology, enabling Maserati to create the setting of a suspended and deserted New York throughout the narrative.

Who created Maserati's communication campaign?

The campaign was developed in partnership with the creative agency Migrante and is part of Maserati's global communication strategy for 2026.

Where can I watch the Maserati film with Alessandro Del Piero?

The film is available on Maserati's official digital and social channels starting July 19, 2026, and can also be viewed on YouTube in the official video dedicated to the New Maserati GranTurismo.