Drive Culture

#automotive innovation

Abarth-Alfa Romeo 1300 Berlinetta (1959): A Pioneer of Automotive Innovation

The Abarth Alfa Romeo 1300 Berlinetta, introduced in 1959, is a blend of racing performance and innovative design, showcasing the collaboration between Carlo Abarth and Luigi Colani.

Marta Ivanenko·2 min read·3/19/2027

The Resurgence of Weck: A Look into Glass Production

Weck, a trusted name in glass jars, is reviving its operations after insolvency due to management issues, not product quality. Under new ownership, the brand is thriving in Duisdorf.

Daniel Cole·1 min read·3/5/2027

Hyundai AllDayEnergy: Electric Vehicle Batteries as Energy Storage Solutions

Hyundai launches AllDayEnergy, a V2X service enabling electric vehicle batteries to serve as energy storage solutions, enhancing grid stability and providing economic benefits.

Marta Ivanenko·2 min read·8/29/2026

Iveco and Petronas Extend Strategic Partnership to 2032

Iveco and Petronas have renewed their strategic partnership, extending their collaboration until 2032 to promote innovation in commercial transport and develop high-performance lubricants.

Daniel Cole·3 min read·7/13/2026

Ferrari Elettrica: The New Era in Ferrari's Strategy for 2030

On October 9, 2025, Ferrari unveiled its strategic plan through 2030, confirming a commitment to innovation, exclusivity, and sustainability, centered around the Ferrari Elettrica, its first fully electric model.

Daniel Cole·4 min read·6/14/2026